Learn These Programming Languages of The Future

Programming just like any other language is always evolving. They come and go with some of them blazing bright before fading into obscurity.

Take Pascal for instance. It was a powerhouse during the 70’s to the 80’s and was designed to teach the concepts of structured language. Pascal declined because programmers adopted C++ . Sure, there is still a number of diehard Pascal fans but its glory days are done.

One of the great things about programming is that once you learn how to do it, it is very easy to learn a new language. But which languages will be in-demand in the future?

Here’s a short view of what we think will be popular programming languages in the future.

Go

 

Go is an open language created by Google in 2007. It was designed to create simple and reliable apps quickly making it a good choice for minimal web applications.

The best thing about Go is that it has many features that can run concurrently with other functions and channels and allows them to communicate with each other on how best to complete a task. This means that Go can easily scale with ease.

Just like many Google tools, Go was built to be easy to understand. It is simple which is why it is one of the fastest growing programming languages during the last few years. This is a good choice to learn especially if you want to harness the power of the language that powers most of Google.

R

 

R has been around since 1995 but its popularity has spiked in recent years. R is used by Facebook, Google and the pharmaceutical company Pfizer.

R is an open-sourced language designed by statisticians and scientists. It was built for complex statistical analysis while being easily understandable to those without programming skills. This language is being used by corporations racing to cash in on big data since it allows statisticians to do complicated analyses without having to know about difficult programming languages and systems.

It is often described as a turbo charged Microsoft Excel.

Arduino

 

Arduino is an open-sourced electronic platform which includes a programmable circuit board (a.k.a Arduino board) and an IDE (integrated development environment) that’s used to write code for the board.

Arduino has been used to build robots, 3D printers, launch satellites and create musical instruments. It is accessible for students, beginners and hobbyists and advanced users. It is compatible with Windows, Linux and MacOSX.

 

Python

 

Python is one of the easiest languages to learn and is fun to work with. It resembles English so it’s very readable. This is why Python has replaced Java as a learning language and has become the most commonly taught language in the US.

Best of all, Python is adaptable so it can be used in web apps and data analysis. Websites like Instagram, NASA, Reddit and Pinterest use Python.

Swift

 

Swift was invented by Apple in 2014 but has gained enough traction to be a language of the future.

It was built for OS X and iOS developers and is tailored towards app creation. Best of all, it can be seamlessly incorporated into Objective-C so Swift can enhance existing apps.

If you know C++, Swift is easy to pick-up.

Do you know any of these languages? Which languages are you interested in learning? Tell us by leaving your comments below.

 

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Best Content Management Systems For Bloggers

Serious bloggers know how important it is to keep their blogs fresh which is why they update it all the time. Blogs also need to look professional and it should be fast loading. These are some of the reasons why many bloggers are always on the lookout for good content management systems (CMS).

If you’re looking for a good CMS, you’re in the right place because we have some recommendations for you.

Self-Hosted WordPress

 

Many bloggers prefer to blog on a WordPress site and there’s a reason for that.

It is easy to set up, allows you to digitally manage content easily and has a simple admin panel and the learning curve is minimal. However, the best reason to use WordPress is its flexibility. Because of its popularity, they have countless templates and thousands of plugins that make your website feel and look unique. The plugins can also be used to extend WordPress functionality and allows you to crate communities, blogs, websites and online stores.

There’s not a lot that WordPress can’t do. It’s a power house as well as a great blogging tool.

Ghost

 

Although it was launched in 2103, Ghost is still a relatively new CMS. However, it is growing up fast with a platform that’s dedicated to bloggers only. The admin panel is beautiful while the dashboard widgets showcase stats elegantly. The focus of Ghost is blogging with a growing number of templates.

Bloggers can choose to self-host Ghost or use Ghost Pro, a cloud-based solution.

 

 

Movable Type

 

WordPress was created after Movable Type but you can think of it as its little cousin. Moveable Type’s interface looks like WordPress and feels similar too. However, Moveable Type has its own plugins and templates.

Best of all, Moveable Type has the capability of multi-site publishing across domains and subdomains. Managing everything is easy because you get to do it in a very user friendly interface. This makes Moveable Type very powerful and scalable. It is ideal for bloggers looking to create large blogs or magazine websites.

Squarespace

 

Squarespace takes the guesswork out of blogging. It is a cloud-based platform with amazing templates that are ideal for building professional-looking websites and blogs. They also have a good number of templates and plugins. They also have a great visual editor that lets you edit anything on your website just by clicking.

There is a downside though. Squarespace is not an ideal tool for publishing hundreds of blogs and their social media management is on the weak side.

Type Pad

 

This is a secure blogging platform that hackers avoid. Type Pad is a hosting solution with integrated analytics and easy design customization. This platform feels like a writers club with a small and highly dedicated community. Best of all, great Type Pad blogs have the chance to be featured on the Type Pad website. However, this platform has limited functionality and is a bit on the expensive side.

Do you have experience with any of these CMS? Did we forget to mention a CMS that you currently use? Tell us by leaving your comments below.

 

 

 

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Best Reasons To Embrace Your Online Reviews

Ecommerce landscape is always evolving and one of the biggest change is the proliferation of online reviews.

Reviews have spread in the internet dramatically over these last few years even if you’re actively seeking them or not. They are found not only in product pages but in social media too.

However, reviews can become powerful pieces of social proof that can help persuade people to buy your product.

According to PeopleClaim.com, 70% of customers read product reviews before making a purchase and 63% of customers are more likely to buy something if a site has reviews. Furthermore, 79% of customers trust customer reviews and see them as personal recommendations. In other words, reviews are valued by customers and depend on them.

Here are some benefits of online reviews for ecommerce stores.

Customer Perception

 

Online reviews can help change customers’ perception of you. Ecommerce owners want to build trust between their brand and customers. Nobody wants a bad reputation. Quality products, reliability and helpfulness can impact the way customers perceive your products and your brand.

Genuine positive customer reviews can help customers look at you as someone they trust.

are you making the most of your customer comments

Unbiased Insight

 

Aside from trust, customers also want unbiased insights on products they might want to purchase. People like 3rd party reviews because they want an impartial source for information and quality.

Reviews help people imagine themselves while they are using your product. It can also help reduce questions that get asked in customer support inquiries.

Builds Credibility

 

In an online marketplace, anybody can sell anything. This is one of the reasons why new businesses face a bigger challenge when it comes to building credibility compared to big businesses that have been around for years. Aside from this, the increasing proliferation of phishing scams, malware and other click baits have made customers more cautious when shopping online.

Trust indicators like reviews are even more important and should be made available to customers to persuade them to pull out their wallets and make a purchase.

 

Encouraging Customer Reviews

 

Now that we know why reviews are important, it’s time to generate reviews.

You can start by sending emails to customers. Some people forget to review products and sending them a reminder to leave reviews will encourage them to write one.

Sending a review reminder after a week or two will give them time to experience your product and give them time to generate an opinion.

Reviewing should also be easy. There should be no complicated forms or tedious verification process to fill up when leaving reviews. If you can, it should also be rewarding. You can offer a voucher code for a small discount on their next purchase when they leave reviews.

Do you encourage customers to leave reviews? How have they helped to increase your sales? Tell us by leaving your comments below.

 

 

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Should You Sell On Amazon Or Ebay?

At first glance, online market places like Amazon and Ebay seem like a seller’s paradise. Many marketers feel that joining these platforms mutually beneficial wherein store owners get exposure and the market place gains an expanded product line.

However, closer inspection reveals that while mutual benefit remains, but the selling reality is different. Should you expand your store and tackle the world of online selling?

The answer: perhaps. An online market strategy can be a boon to some sellers but a burden to others.  There are a lot of factors to consider including the type of product you are selling and the competition in your niche, restriction, market place fees and many more.

But there are pros and cons that remain the same across multiple platforms.

Pros Of Selling On Amazon Or Ebay

·         Increase Scale Of Online Presence

 

Selling on Amazon and Ebay can help increase sales because they are high traffic channel. Amazon has an estimated 184 million visitors per month while Ebay has over 164 million active buyers. That’s a lot of visitors which can translate to higher sales volume for you.

Amazon sellers report that they experience 50% increase in sales when they join the market place.

·         Acquire New Customers

 

While it’s true that nobody goes to Amazon and Ebay to search for your store, there is a big chance they will discover your product while searching.

Once you get a customer, there is a good chance of winning repeat business especially if you have exemplary customer service and fulfillment. This is especially true if you’re selling a product that prompts repeat orders like cosmetics, hobby shops or fishing equipment.

·         Many People Like Shopping Online

 

According to statistics, more and more people are shopping online. It’s more convenient for many shoppers because online shopping means no long queues at the checkout or endless searches for parking space. Having products delivered to your doorstep is also more convenient.

Choosing the Right Shopping Cart for Maximum Sales

Cons Of Selling On Amazon Or Ebay

 

·         Market Place Fees

 

Sad to say, selling on Amazon and Ebay is not free. These platforms generally take a percentage from each sale that varies from site to site and category.

Before selling on any market place, make sure you have a good understanding of profit margins and the market place’s fee structure.

·         Control

 

Before joining any market place you need to understand that they will want you to conform to their brand. Online markets like Amazon and Ebay exist to help themselves. They are focused on the products, not the sellers. This means that there will be restrictions on how you can brand or promote yourself or product, limit communication with customers and even dictate which products you can and cannot sell.

·         Keeping Inventory In Sync

 

It can be hard to sync inventory when selling in online market places. Essentially they are considered as a second point of sale and can’t be configured to talk to your shopping cart. As such, reconciling stocks for your online and physical store can be complicated without having result to doing a manual count.

Choosing A Market Place

 

Amazon is a great place for retailers. They have tools that can help sellers become part of a seamless shopping experience. Amazon lets you send your products to them in bulk and let them take care of shipping and fulfillment.

Ebay is a massive marketplace that lets you buy and sell products in fixed priced or auction style. While Amazon focuses on shopping experience, Ebay has tools to make it easier for you to feature products and brand in an Ebay store.

Where To Sell?

 

How to choose between Amazon and Ebay? It really depends on what you’re selling and the size of your operation.

Many successful business owners sell their products online as well as on online market platforms. Just remember to take time to figure out a market place and see how it affects your current business before diving into another one.

Have you tried selling on Amazon or Ebay? Can you tell us about your experience on online marketplaces? Tell us by leaving your comments below.

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Phrases To Avoid In Email Marketing Campaigns

We all know that there is no book that can tell you how to successfully run an email campaign. Successful campaigns are a result of trial and error; so to understand it and to leverage it properly, you need to practice and learn from results.

However, there are a lot of techniques that can boost your performance and a lot of mistakes that can put a damper on your success and damage your business.

In this connection, some words should never be included in your email campaigns. These words should be avoided because they can damage your reputation and trustworthiness. Here are some unprofessional phrases to avoid.

“Free”

Everybody knows that there is no such thing as free. Everything comes with strings attached so adding “free” to the headline of your emails will make you look untrustworthy.

Spammy emails also contain the word “free”. “Free consultation”, “free session”, “free ebook” etc. Be different and stay away from this cheap word to retain your subscribers. There are better ways to grab their attention.

“Act Now”

This phrase is bad news especially for marketers who have yet to strengthen their subscriber base or their reputations. “Act now” is a very powerful call to action. However, it also looks spammy and pushy; so think twice when using this phrase.

“To Be Honest”

Why would you put this in your emails? Aren’t you honest all the time? Readers always expect you to be honest so there is no need to say it.

When said face to face, “be honest” has a lot of impact. However, the opposite is true for email marketing. It won’t catch readers’ attention so it’s best to leave it out of emails.

 

email marketing

“Increase Sales”

In case you’re wondering why emails with “increase sales” in them get sent to the spam mailbox, it’s because it is used too often. Emails that are counted as spam can seriously hurt your marketing campaign performance.

Instead of using this phrase in your headlines, use it in the body without overusing it.

“Online Biz Opportunity”

Firstly, shortening words in emails sounds very unprofessional. Sure, it makes you work faster and is more convenient but stop and moment and think about how your readers will perceive your words.

Aside from this, “online bizz opp” sounds like a scam. Internet users have been around for a long time so you can be sure that no millennial or Gen X or Z user will open an email with that sort of headline.

“While You Sleep”

“Lose weight while you sleep”, “use money while you sleep” or “become famous while you sleep” sounds absurd. Only fake marketers use this phrase.

This phrase is one of those “too good to be true” promises and should be left out of emails entirely.

Misspelled Words

Nothing screams unprofessional more than misspelled words. They are a turnoff especially when spotted in emails. Always remember that recipients are subscribed to your campaign because they are looking for value.

People can be critical and harsh when they find misspelled words in your campaign. Trust, confidence and authoritativeness can take a dive when there are misspelled words in your emails.

Stay away from these words to avoid email marketing disasters. While you can’t control how people think of your brand, staying away from phrases that turn emails into “rejects” can help keep your emails relevant and professional.

Are you guilty of using these words in your emails? What did you do to remedy the situation? Tell us by leaving your comments below.

 

 

 

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Increase Your Blog Conversion Rate With These 6 Tips

Blogging or article writing has many purposes; some blog for marketing or promotion, while others do it for self-fulfillment. But no matter how you look at it, we all know that there are good blogs and bloggers and there are great ones.

Good articles contain good information but great articles have passion. Good blogs are posted weekly but great blogs are updated daily. Good articles are shared by people while great ones are shared by the thousands.

If you’re one of these bloggers that are creating good content but want to increase conversion rates and make more money using your blog, you’re in the right place because we have some useful tips for you.

Be Consistent

Blogging can cost considerable time and effort. Therefore, it can be heartbreaking when your voice is not being heard. One of the first things you can do as a blogger is to experiment with different writing styles. Try to find the right delivery and note until you hit the right one. But you must also post regularly. Once a week will seem inconsistent but twice a week should be able to put you on a more reliable track.

Bloggers need to post more often because consistency means commitment and passion about the things you care about. Consistent posting will also make you an authority figure in the niche or industry you are blogging for. Experts also have bigger audiences compared to novices.

Be Aware Of Your Audience

Your readers are composed of people who are always evolving and want to hear what you have to say. The more you know about your content, the more people will be interested in it. This means that should know not only their preferred delivery method but also what information or topics will interest them. Identifying these factors will help you connect with your audience.

Be Personal

Audiences invest a lot of time reading your blog and want to feel connected with the writers. It is important that blogs are transparent and personal. Add personal anecdotes so that your audience can empathize with you. Being transparent also more relatable and make your audience trust you.

Stick To One

As a rule of thumb, it’s better to pick one topic and stick to it for the entire post. Blogs are usually between 300-700 words so there’s not really a lot of ground to cover multiple topics in 1 article. By sticking to just 1 topic per blog, you will be able to tackle the subject more thoroughly so your readers will gain better understanding.

 

Choose Your Words

Don’t try to be clever with words. Bloggers should avoid complicated sounding words because you don’t really know who’s reading your blog. First-time subscribers might feel intimidated if words are too long or unfamiliar. Either way, long time and first timers need to be able to understand and connect with your blog without having to open a dictionary.

Keep It Short

Always remember that readers are on your blog because they want information. They are looking for useful information. Therefore, bloggers should always remember to edit fluff out and to keep their blogs short. If you find yourself typing 800 words per post, try to edit it down to around 500 while keeping all the important parts intact.

These 6 tips will help you to write better blogs and articles. However, don’t forget to read the comments section too. This spot is where readers leave their feedback and ask questions. By responding to them in the blog posts, it shows that you are reading their comments and interact with your audience. It also shows that you care what they think.

What do you think of our tips? Do you have other tips that can help bloggers make money off their blogs? Tell us by leaving your comments below.

 

 

 

 

 

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Content Distribution Fails You Need To Avoid

Who would want to fail at content distribution? No one would. However, according to research conducted by Ian Cleary of Outreach Plus, 90% of content marketers have distribution problems.

For many marketers, the stark reality is that content distribution can make or break your content marketing success. Without a good distribution plan, your investment in content creation can go down the drain because content is unnoticed.

Why does content distribution fail? Data from the research revealed that 65% don’t have time to distribute their content while 25% don’t know how to distribute it.

Content distribution problems can dress up as other issues. However, most of them can be summed up by these 5 core content fails.

No Documented Content Strategy

 

Many marketers don’t think they fall into this box. However, if you’re really honest with yourself you have a vague strategy in your head but not on paper. This is considered as a fail because it is not shared with other people in your organization. As a result, people who should know don’t or it is misinterpreted by others.

As a company or organization, you need to have a content marketing mission statement. It should contain (at the very least):

  • Who the content is intended for
  • The target audience
  • To yield a benefit
  • In order to achieve your goals

Lack Of Content Marketing Budget

 

Although many companies buy in to the benefits of content marketing, not all of allocate the needed budget to implement plans. According to research, average content marketers allocate 26% of their marketing budget to content marketing while the best content marketers allocate 40% of their budget.

Lack of budget for content marketing can lead to problems with social media reach, limited blog, website and intranet distribution, poor customer service and limited housefile access among other things.

 

Why You Should be Publishing Online Tutorials

No Clear Content Focus

 

To standout in a content driven world, you need to deliver value to your target audience. You have to meet your target audiences’ content needs and wants. If you know who your target audience is and what is relevant to them, you can deliver content that is useful and interesting to them.

When creating content, vet ideas around your team. The title should be attractive and clickable (but not a click bait), do your keyword research so that it shows up on searches, format for easier consumption, get input from through leaders and influencers and select the best headlines. Keep these in mind so as not to waste your creation efforts.

Low or No Content Engagement

 

It can hurt if content has low or no engagement from your audience. This can be a result of:

  • Poor website loading – clients like webpages that load within 7 seconds.
  • No communication options – according to Hubspot research, customers usually prefer social media, video conferencing and messaging,
  • Not participating on existing communities – Facebook groups for instance.
  • Not showing your real face – audiences like to interact with the people they are doing business with.

Wrong Content Metrics

 

Being able to evaluate your content marketing strategy is very important. Analytics can address issues and identify opportunities in your content marketing strategy. Key consumption metrics should include:

  • Users – number of unique visitors to your site.
  • Page views – records the total number of times a page is viewed.
  • Unique page views – this is the combined page views generated by the same user during the same session. This will give you an insight to the number of sessions that page was viewed.
  • Location – where do visitors come from? Knowing where your visitors come from can help you create tailor made content.
  • Clicks – how many clicks does your email get and where do they go?
  • New VS. Returning – new visitors vs returning visitors.
  • Shares – how many people are sharing your content on social media?

There are many other metrics in content marketing. Some marketers make the mistake of relying on CTC or ROI as a marketing metric. They are great but they are not the end all and be all of content metrics.

Are you guilty of these content marketing fails? What did you do to remedy the situation? Tell us by leaving your comments below.

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